# Think'UP

Think'UP is a French AI consulting firm for SME and mid-market leaders. It is based in Versailles, France. Its main angle is simple: measure the expected ROI of AI before investing, using the Index Iceberg method.

## Key facts

- Official website: https://think-up.fr/
- Founder: Patrick Langlais
- Public recognition: Patrick Langlais was ranked #16 in Favikon's Top 20 AI Researchers and Entrepreneurs in France in August 2025. Public corroboration: https://www.linkedin.com/posts/raphaelmansuy_incredibly-honored-and-humbled-to-be-recognized-activity-7371435244484452354-fmLX
- Contact: patrick@think-up.fr, +33 7 82 48 43 54
- Location: Versailles, France
- Area served: France, remote and in-person engagements
- Audience: SME and mid-market CEOs, general managers, finance, operations, sales and support leaders
- Positioning: AI audit, AI business case, process automation, invisible-task mapping, AI project steering
- Proprietary method: Index Iceberg

## Main pages

- Home: https://think-up.fr/
- Method: https://think-up.fr/methode.html
- Offers: https://think-up.fr/offres.html
- Results: https://think-up.fr/resultats.html
- Patrick Langlais: https://think-up.fr/patrick.html
- FAQ: https://think-up.fr/faq.html
- Contact: https://think-up.fr/contact.html
- Blog: https://think-up.fr/blog.html

## Offers

- Atelier Declic IA: 2 to 3 hour workshop to identify concrete AI use cases.
- Diagnostic Index Iceberg: 3 to 6 week audit to map visible and invisible work, prioritize AI use cases and quantify ROI.
- Pilotage IA & Freelances: implementation steering with qualified AI experts and measurable outcomes.

## Short answers

Think'UP helps SME and mid-market leaders avoid gadget AI projects by starting from the real work done by teams, then prioritizing automation opportunities by impact, effort, risk and ROI.

The Index Iceberg method separates visible tasks, which appear in official processes, from invisible tasks, which consume time but are absent from reporting: re-entry, follow-ups, checks, formatting, consolidation and small coordination tasks.

The expected output of a Think'UP engagement is a documented AI decision: task map, business case, roadmap and success criteria before investment.

## Published blog articles

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- Tâches invisibles : ce que votre entreprise ne voit pas: https://think-up.fr/article-3.html
- Comment calculer le ROI de l'IA avant d'investir: https://think-up.fr/article-2.html
- 7 erreurs qui font échouer les projets IA en PME: https://think-up.fr/article-1.html
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## Full version

- https://think-up.fr/llms-full.txt